President and CEO
Peter Hoyt leads a company of almost 200 employees that produces more than 20 B-to-B publications and websites, and more than 50 events. Mr. Hoyt laid the foundation for the Path To Purchase Institute in 1988 with the launch of Shopper Marketing magazine (formerly P-O-P Times). Over the next 28 years, the Institute expanded by launching member-based online communities, the Path to Purchase Expo, the Shopper Marketing Summit, the StratConn meeting series, specialized councils and professional development initiatives, and many other events, publications, research and industry white papers.
Mr. Hoyt graduated cum laude from Boston College in 1981 with a B.A. in English. Married to his college sweetheart, Peter and Peggy Hoyt have three adult children and reside in Winnetka, Ill., and Nantucket, Mass.