The Path to Purchase Institute provides the tools, the knowledge and the community necessary to integrate and execute against today's shopper marketing demands.
The Path to Purchase Expo is a highly concentrated, solution-driven conference and trade show designed to empower those who execute marketing and sales strategy along the path to purchase.
The Path to Purchase Leadership University (P2PLU) is a professional development and training curriculum designed to accelerate peak performance for new and seasoned Institute members in shopper-related roles. P2PLU offers the first and only path-to-purchase industry designation program.
The League of Leaders is an exclusive organization of industry thought-leaders dedicated to advancing the understanding of all marketing efforts that culminate at retail. Through 19-minute “Lightning Lectures” and in-depth group discussions, League meetings foster an “open forum” atmosphere and candid participation that effectively explore important industry challenges and initiatives.
Merchandising or "in-store activation" is vital to the success of shopper marketing initiatives. To address this critical strategic and tactical component, the Path to Purchase Institute formed the Forum of Merchandising Executives, a private gathering of select brand manufacturers, retailers, merchandising firms and other critical solution providers who openly address key issues and current obstacles to creating, distributing and measuring merchandising.
The StratConn Business Meeting Series lets buyers and sellers connect more efficiently by bringing the right business partners together through well-planned, 30-minute face-to-face “speed dating” sessions in private conference rooms. StratConn's focus is squarely on building business the smart way.
The leading industry awards competition held in conjunction with the Path to Purchase Expo that celebrates in-store displays and digital activations and recognizes their role in any successful shopper marketing initiative.
The Council on Digital Shopper Marketing identifies opportunities and establishes best practices in the effective use of digital shopper marketing. This private group focuses on omnichannel marketing and how to best leverage social, local, mobile media and e-commerce as the primary touch points on the path to purchase.
The E-Commerce Council is a private gathering of select brand manufacturers, retailers, merchandising firms and other critical solution providers who explore the future of e-commerce and the shopping experience. Council members are empowered to shape the e-commerce capabilities, strategies and opportunities for their own organizations.
The Shopper Marketing Excellence Share Group – NWA is comprised of leaders from brand Path to Purchase Institute member companies work to enable shopper marketing capabilities and success in Northwest Arkansas.
The Retail Academy is a special industry initiative that offers retailers and their manufacturer partners a place to talk one-on-one in a “neutral zone,” free from competing organizational conflicts, difficult schedules and limiting formality.