Path to Purchase IQ is an integrated media brand that offers consumer goods professionals provocative content, exclusive analysis and interpretation of key trends, and a spotlight on the best practices in corporate alignment, product development, analytics, retailer collaboration, consumer engagement and shopper marketing.
This event attracts a community of forward-thinking consumer goods executives who are using cutting-edge technologies to innovate and drive company growth online and on the shelf.
Attendees and sponsors meet influencers and business decision makers from across business and IT, including:
CIOs/CMOs/CFOs/COOs | Sales & Marketing Management | Mobility & Salesforce Management | Customer Relationship Management | IT Management | Promotion Management, Sales & Operations Planning, Category Management & Retail Execution Management
Designed for solution provider executives and CG strategic leaders, CGY LoL is a collective group of minds that is committed to identifying best practices and deepening the understanding of business and technology efforts across the enterprise. Those invited to join the League don’t just follow the trends; rather, they pave the way for new thinking.