Terese Herbig
President, Path to Purchase Institute

Consultant to the entire ecosystem of the consumer goods and retail industries for more than 30 years. Partnering in thought leadership development, innovative research insights, advisory services and engaging BtoB marketing programs that drive results.

Terese joined EnsembleIQ through the acquisition of the Path to Purchase Institute. Her career experience spans chief marketing officer, sales leadership, global product management and both retail and client partnership positions within industry leading organizations and startups. Her primary focus has been delivering best practices and innovation in research, business process, and marketing to her clients and the industry.