Brand description
Product of the Year Award Canada is the world’s largest consumer-voted award for product innovation.
Celebrating over 35 years. In over 40 countries.
In Canada, the product if the year seal is backed by the votes of thousands of Canadian consumers, guiding shoppers to the most innovative products in their market.
How to win the Product of the Year Award
- Product Entry | April 2025: entries open for new products launched after January 1st, 2024.
- Finalists Determined | Fall/Winter 2025: A panel of industry professionals are invited to review the submitted products to ensure that the innovation criteria are met before they go on to the consumer research.
- Consumers Vote | Winter 2025: Kantar conducts a quantitative study using a nationally representative survey of 4,000 Canadian consumers to vote products “Product of the Year” in defined categories.
- Awards Show | February 2026: All winners are invited to attend the Product of the Year Canada Awards event in Toronto. The Awards Show marks the public announcement of the winners and the start of all winner activation.
About Product of the Year Award
Product of the Year is the world’s largest consumer-voted award for product innovation. Established over 35 years ago in France, POY currently operates in over 40 countries with the same purpose: Guide consumers to the best products in their market and reward manufacturers for quality and innovation.
In Canada, the Product of the Year seal is backed by the votes of thousands of Canadian consumers, serving as a shortcut for shoppers to save time and money.
For entrants of the winning products, the award is a powerful marketing message proven to increase product awareness, trial and quality.
Product of the Year Canada accepts entries from consumer products that demonstrate innovation in design, function, packaging or ingredients, and were launched within the previous year (January 2023).
A jury comprised of industry experts selects the finalists that meet the Product of the Year standards of value and innovation.
Those selected finalists are then categorized and judged through an online survey of Canadian consumers, conducted by Kantar on behalf of Ensemble IQ. Consumers vote and select the winning products they feel are most worthy of both the Product of the Year Canada title and the distinct internationally renowned red seal. Winning products are announced annually and receive the right to use the Product of the Year Canada seal in their marketing and communications for two years.
*Award winner will be announced during live event in Toronto, February 2026. Specific day, yet to be announces and may change.