Forward-thinking executive with two decades of cross-functional content and digital leadership focused on seizing market opportunities, deploying relevant technologies, and analyzing competition to set and achieve ambitious, mission-critical business goals.
Extensive track record of collaborating across sales and marketing to develop objectives, strategy, omnichannel value messaging and scoreboards generating new revenue.
Deep experience defining and optimizing best practices for digital content creation, packaging, marketing, team organization and workflows -- and executing to achieve results.
Chief content leader who partners with product teams in creating requirements, processes, and training to deliver addictive content and marketing experiences.
Specialties: Digital transformation of major consumer and B2B media businesses; Conceptualizing, collaborating to bring innovative products to market; Acquiring, engaging, retaining users; Galvanizing multi-disciplined teams to fulfill key business needs.