Tanner Van Dusen
Chief Innovation Officer & Managing Director of Path to Purchase Institute

Tanner is a seasoned strategist with deep experience in innovation, strategy and market research. In her current role, Tanner helps clients better understand the rapidly changing retail landscape as well as the cultural and technology trends that are driving this change. Her consulting engagements help clients translate these insights into actionable innovation opportunities that drive disruptive change.

Previously, Tanner was the Vice President of Research & Strategy for EnsembleIQ. In this capacity, she led significantB2C and B2B insight and strategic positioning projects for clients such as Tyson Foods, Red Bull, Coca Cola, Hershey’s, Crayola, Ruiz, Schwan's, and Heineken.

Prior to EnsembleIQ, Tanner was the Executive Vice President of Peacock Nine, a boutique market research firm based in Chicago and a Research Manager at comScore.

Tanner began her career as an investment banking analyst at Credit Suisse First Boston after she graduated from Dartmouth College.