Path to Purchase Institute
Brand description
The Path to Purchase Institute is a global member community serving the needs of brand manufacturers, retailers, agencies and the entire ecosystem of solution providers along the path to purchase. We are the #1 intelligence platform uniting the product marketing world.
The Path to Purchase Institute covers in-store and digital retail marketing topics, and is the leading media brand serving consumer brand marketers, retailers, agencies and solution providers in the quickly evolving realm of shopper marketing.
Covering all components of the omnichannel path to purchase — from in-store to digital to mobile — the Path to Purchase Institute combines insights, research and inspiration to drive success and innovation for our executive audience.