Product of the Year is the largest consumer-voted award for product innovation. Established over 30 years ago, POY currently operates in over 40 countries with the same purpose: guide consumers to the best products in their market and reward manufacturers for quality and innovation.
Product of the Year Canada winners are backed by the votes of 4,000 consumers in a national representative study conducted by research partner Kantar, a global leader in consumer research.
The award is a powerful merchandising program for marketers proven to increase product sales, distribution, and awareness. Winning products announced in February of each year are included in Product of the Year’s national marketing program and receive the right to use the Product of the Year honor and logo in their own marketing and sales communications for two years.